A look in the rear mirror – 2018 a year worth remembering
Maikai Copenhagen wants to wish all our partners, friends, customers and collaborators a Merry Christmas and a happy New Year! We have only been launched for 6 weeks, but so much has been accomplished and realized.
Here are some of the milestones we want to bring up.
In November Maika’i Copenhagen launched our Astralis products. It was planned to be announced at the BLAST tournament in Royal Arena, where we were able to communicate our joint venture, and the new product line we developed together with the players from Astralis.
We worked 24/7 to ensure that we were ready for the launch, and the products lived up to the Astralis players high demands! Launching the collaboration in Royal Arena in front of thousands of people was goosebumps inducing!
The whole team got to see our brand and logos be shown in one of the greatest settings we could imagine! Our promo video played on the huge monitors, and our products were to see everywhere.
Despite being one of the main sponsors of the BLAST Copenhagen, we still could not have imagined the effect this would have on a start up that just opened its doors!
At the same time, we launched our new website and webshop. A long and painstaking process, but we made it, and could go live only one day before the official launch! We put all our love and hard work into creating a site that would be esthetic, informative and well performing, and that is exactly what we did!
We had massive traffic, sales and interest from esports fans from all over the world that were curious to see who and what this new brand was all about, and the feedback was mind-blowing! Thank you to everybody who gave their recognition and time to us.
New blood to the team
We desperately needed more hands on deck to keep up with pace, and development we have been going through.
Someone who could help the management taking the reins and dictate the direction that we as a company needed to take.
After looking hard for the right profile, our new COO was found. Søren Buhl has a background in licensing which was the perfect match.
Never afraid to state his opinion, a hard worker and a no bullshit kind of guy, he integrated in the team seamlessly and hit the ground running! A resource that no doubt will help us achieve our ambitious goals for years to come. Welcome to the team Søren!
We also had the opportunity to travel while preparing for the company launch
Sebastian, Micas, Søren and Alexander traveled to Istanbul to experience the BLAST tournament, meet collaborators, players and team owners. Only here did the full scope of the esports scene come clear to us. An entire part of this vast city was completely emerged in one thing – esports!
So many exciting people were met, relations created, and learnings imbedded in our organization.
Sebastian also traveled to China to meet our production collaborators, see the tech fairs to find new product ideas, and learn about materials and functions. He came home full of ideas, energy and new products he wanted to create!
Søren traveled to USA to meet some potential new business avenues, and that turned out to be a good idea! We can´t say more yet, but stay close, we will bring announcements soon!
If you follow our news, you would know that we were at Dreamhack Winter and Odincon ESL with expo booth and activations.
At Dreamhack we collaborated with SteelSeries in their aim master challenge with a custom case filled with loot! What a competition, and what a crowd!
At Odincon we launched a King of Odense standoff competition where we chose 8 players to go head to head for a huge prize we put together. We did this with our friends from Pixel.tv and MSI.
Thank you to everybody who was a part of this year’s journey and collaborations, we can’t wait to begin a new year with more energy, new ideas and even more power!
We wish you all a Merry Christmas & a happy new year!